Apple’s new laptops based on its own M2 chipset are capable of causing significant damage to Microsoft’s business. which traditionally dominates the position of operating systems. As Apple PCs become more popular, Windows’ market share could shrink significantly.
Apple has already been introduced Mac series based on the M1 chipset in 2020 and last week saw the premiere of the MacBook Air and the 13-inch MacBook Pro based on the most energy efficient and powerful Apple M2 chipset.
According to Gartner expert Mikako Kitagawa. Thanks to the M2, Apple will continue to gain market share again. If in 2021, in terms of the number of operating systems used, Apple accounted for 7.9% of PC shipments versus 81.8% of Windows PCs, then in 2026, according to Gartner forecasts, the company’s share will increase to 10.7% and The share of Windows models will decrease to 80.5%. A new Gartner forecast will appear in the coming weeks, in which Apple numbers will have to change upwards.
The advent of Apple M2 chips will hit Microsoft businesses in the operating system market
The second air in Apple’s computer business comes from using its own hardware developments instead of Intel processors. The company introduced the first MacBook Air on its own chipset last year. after which the updated iMac, Mac Mini and MacBook Pro models appeared, as well as the new Mac Studio. The new products are more economical and productive than previous versions of the same series on Intel processors.
At the same time, the company’s Mac sales increased by 23% in fiscal 2021 to more than $ 35 billion. In the “March” quarter, Mac sales grew more than 14%, growth was much higher than any other Apple category. CEO Tim Cook said the incredible customer response to the M1 led to a 15% year-over-year increase in sales, despite supply chain breaks.
However, most of the revenue from Windows comes from Microsoft from manufacturers such as Dell, HP, Lenovo and other market leaders. This share represents 7.5% of Microsoft revenue and almost 11% of net revenue. According to experts, if Microsoft continues to lose market share, it will also lose control of its pricing. The company receives most of its revenue from commercial customers.
At the same time, experts argue that there is a direct relationship between the preferences of ordinary buyers. and what software is used in the work. Most of those who have started to use the new work environment at home are starting to promote its use at work. We are talking, among other things, about those who make decisions about buying equipment and software.