Xiaomi India has reorganized its leadership by appointing Alvin Tse as its new General Manager. Xiaomi has announced a major overhaul. Specifically, these changes were made before Xiaomi entered the next phase of development. Manu Kumar Jain has gone to a bigger role. He is the head of Xiaomi India. He was appointed Vice President of the Group last year. Xiaomi appointed Jain to lead the business in India in 2014.
Now, Jain is handling International Strategy. This includes public relations and international marketing. Jain ensures Xiaomi’s success in India. Anuj Sharma will be the CMO of Xiaomi India. He previously led India’s POCO team. Alvin Tse will be the new CEO of Xiaomi India. Tse is a founding member of Xiaomi Global. He is also a founding member of Poco, according to a 91mobiles report. Previously took over the role of General Manager of Xiaomi Indonesia.
Tse will work with Xiaomi India’s leading team. This partnership will facilitate the next phase of Xiaomi India’s development. Jain quit working as an MD last year. Xiaomi’s management team handled India’s operations since its exit. Xiaomi has been facing a major challenge in India lately. ED seized 5,551 crores of Xiaomi India in April. The department accused Xiaomi of violating the country’s foreign exchange laws. However, the Karnataka Supreme Court put ED’s seizure on hold last month.
Xiaomi India appoints Alvin Tse as General Manager
Organizational changes at Xiaomi India could ensure smooth growth. Prior to Tse, COO Muralikrishnan B was an independent head of operations in India. Chief Business Officer Raghu Reddy also played a vital role in leading the Indian business. Similarly, Chief Financial Officer Sameer BS Rao has played a key role in Indian business. Now, they will continue to ensure the success of the brand in the country. In particular, Tse was the driving force behind Xiaomi’s expansion into global markets.
Tse has worked in four of the largest smartphone markets in the world. He has also worked in major online markets. Now, it will lead the company to its next phase of development in India. Anuj Sharma will return to Xiaomi India as CMO. You will be in charge of the brand’s marketing strategy. He is a former Country Director of Poco India. To summarize, the company became a separate brand in 2020. Sharma was the head of marketing strategy for the brand division in India.
ED had recently invited former Xiaomi MD Manu Kumar Jain. Other government agencies have also questioned him on charges of tax fraud.